Ideas first. Craft always.
Hello. I’m José “Hache” Hernández.
For more than twenty years, I’ve been building brands through ideas.
Over the past two decades, I’ve worked across the Mexican, U.S. Hispanic, and U.S. general markets. Living and working in Mexico City, Austin, Kansas City, Miami, and Chicago has shaped the way I think about people, culture, creativity, and business.
I’ve had the opportunity to work across global agency networks, multicultural agencies, and independent creative companies, experiences that taught me how different teams, cultures, and businesses solve problems in different ways, while reinforcing the same belief: great ideas always come first.
Along the way, the work has been recognized with more than 100 international awards, including 5 Cannes Lions, earned across both Mexico and the United States.
Today, I lead creative teams the same way I approach every brief: with curiosity, high standards, and the belief that the best work is always a team effort.
I’m always looking for the next great idea, and the right people to build it with.
At a glance
20+
Years Of Experience
3 Markets
Mexico
U.S. Hispanic
U.S. General Market
Career
Bakery
ECD Creative Director
Leo Burnett
VP Creative Director
VML
Creative Director
LatinWorks
Creative Director
DDB México
Creative Director
Senior Art Director
JWT México
Senior Art Director
Lowe México
Junior Art Director
Recognition
100+ International Awards
Including:
5× Cannes Lions
One Show Gold Pencil
Clio Awards
FIAP Grand Prix
El Ojo de Iberoamérica
New York Festivals
Wave
Círculo Creativo Mexicano
The first winner of the Radio Grand Prix at FIAP in the history of advertising for the U.S. Hispanic market.
Among other venues, I have had work featured in Creativity, Lürzer's Archive, Ads of the World, AdForum, Coloribus, Ibelieveinadv, Adlatina and LatinSpots.