Destiny
Nearly 50 years after "Great Taste, Less Filling" changed beer advertising forever, we brought the legendary debate back for a new generation of sports fans with a new roster of all-stars.
Client
Miller Lite
Agency
Leo Burnett
Role
Creative Director
Art Director
What's in the tape?
How do you relaunch a campaign from before the internet? With a piece of technology from before the internet.
The Debate is back.
Is Miller Lite awesome because it tastes great or because it’s less filling?